Where the Customer Experience Begins

We have all heard on occasion “Customer First” as the calling card of every service company. There are virtually hundreds of slogans out on LinkedIn and Twitter “Customer Focused”, “Customer Centric”, and “Customer Advocacy” just to name a few. These words are sometimes thrown out so often that there is little impact beyond saying them.[…]

Building Workflows that Work

Implementing good workflows involves both art and science. If people were 100% consistent and predictable then maybe science would be enough. Someday soon AI may generate perfect automated workflows, sans humans, and we’ll just collect our basic income and write poetry. Until that day, we’ll need to intelligently leverage workflows to corral our messy selves.[…]

SF Globalization – Product Geo-Fit: Optimizing Product Experience for the Multicultural Marketplace

This week, Talia Baruch with Yewser Interaction gave us a great presentation on How to Make Your Product Make Sense in the Global Marketplace, held at the new Twitch headquarters in San Francisco. Talia is a great speaker, her presentation gave the audience simple, step-by-step insights for winning global growth. One of the first things[…]